Kayla Schroter
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'Round Midnight

'Round Midnight is a late night coffee shop inspired by the Thelonious Monk song of the same name. With this prompt from Pratt, I created a brand focusing on the late night and musical aspects of the shop. I combined the silhouette of a nocturnal songbird and a clock to create the logo, and utilized a pattern reminiscent of piano keys as a secondary branding element.
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© 2019 Kayla Schroter
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