Welch's Fruit Snacks | Snack Fruitfully Campaign
The Snack Fruitfully Campaign embodies the fun and upbeat spirit of the Welch's Fruit Snacks brand. The main communication of Snack Fruitfully is that Welch's Fruit Snacks are made with real fruit, but we're also nodding to the idea of snacking in a more whimsical way with the animation of the fruit snacks.
I helped my team to concept and art direct four 15 second spots for the US and Canada in collaboration with animation studio Feed Me Light. The campaign spans OOH, preroll, programatic, and social, and I was responsible for building out assets across these channels.